WELCOME
The School of Fine Dining goal is to help the food service industry create more passion. Servers are the face of the owners passion for food and wine. With more passion they will create happier guests and more revenue. The passion will stem from the understanding of what is being offered and the passion that goes into producing it. Passion is the element that brings people back; spend more money and drives new customers.
TRAINING passion
Training is an opportunity to instill passion. Passion is the true product that is sold in the hospitality industry. To create a connection to the passions that lie within the food and beverage industry can be a great reward weather in the industry for the summer or a lifetime. We offer preexisting or custom training plans that can be executed by you or our trainers. Whatever it takes to create more passion, we will help.
FOOD passion
Food is the foundation. The more your staff knows about what they are serving, and understanding the passion that goes into producing high quality food, the more excitement will be generated. We can go into detail about general items such as fish, of great detail of a specific species of fish. Confidence and passions are the keys to revenue. What is your passion plan?
WINE passion
Wine is complicated. Many people have worked hard to make this so. I want to help demystify wine for the servers and the guest. Wine is as complicated as you make it. The foundation is… one either likes it or they don’t. Using the passion that the server has for wine, can be expressed and understood by the consumer much easier than fact and statistics. Passion is the key we can help draw out.
SERVICE passion
Service is where the relationship between the owners and the customer. Is the relationship canned and mechanical? Dominated by apathy? One sided and arrogant? Help your servers create a connection to the passion that is behind the restaurant. Each employee brings different passions to the table. We offer ways to bring out their passions, and you will be able to quantify this passion with sales.
FUNDAMENTALS
The guest should have a reasonable understanding of what they have ordered. There should be some sense of excitement, without surprise. To be shocked is unacceptable. The server needs to know what the food is in detail, understand the preparations and how to effectively communicate these to the guest.
FOOD
Everyone is right when it comes to wine . You either like a wine or you do not. People’s pallets change and develop. As a server, you have a chance to help people understand wine options and help guide people through the wine list to find what they like. The skills required to guide people effectively take time and energy to develop.
WINE
The professional server knows the menu and wine to the point that they can focus on the guest to create an individualized emotional experience. The human connection is a fundamental reason why we go out to eat. It’s not just the food that creates the experience between guests and the establishment. A good server will use all the components in the room to fine tune an experience for each table they oversee.
SERVICE
ABOUT US
THE BEST THE INDUSTRY CAN OFFER
With over 35 years of food and beverage experience Gary Robins has the unique insight to the guest that few can even expect to have. A Chef, certified Sommelier and professional server, Gary has worked in Seattle’s finest private and public dining venues. His goal is to pass the passion he has for food and wine to others and ensure that people understand what an exertional dining experience is.
